Step 4: Myth-busting Micropayments
We wouldn’t be finished without some good ol’ fashion mythbusting so here are two myths we hear a lot...
MYTH #1: I CAN’T USE A TIP-JAR SERVICE LIKE PATREON ALONGSIDE INKLPAY.
Actually, you can. It’s important to remember that a portion of your audience will be happy to support you by paying a monthly subscription (ala Patreon). However others will want to support you on an individual content by content basis.
You should try to understand which approach your audience prefers. Our experience at inkl tells us that people who develop a habit of ‘paying as they consume’ remain customers for a lot longer.
MYTH #2: MICROPAYMENTS DON’T WORK.
This is common misconception. Consider how many people purchased music on iTunes or have made in-app purchases. These are all examples of micropayments. And inkl is a prime example of how micropayments work in journalism.
The trick to making micropayments work successfully for content creators involves creating a habit of delivering consistently great content to engaged audiences who value it. Making the payment seamless and repeatable is what inklPay takes care of.
It’s also important to remember that inklPay helps you deliver unexpected value to your audience because just by using inklPay they get instant access to inkl Premium where.
You can find answers to FAQs here.